This is a great opportunity to join Smoobu and shape the future of our social media efforts. You’ll take the lead in building and scaling our social media strategy along our main profiles (LinkedIn, Facebook, Instagram, X, etc.) You’ll play a pivotal role and be instrumental in showcasing Smoobu on the market, create a community and drive engagement. With this role you’ll interact with many stakeholders like our Managing Directors, People, Sales and more. You will also support our many initiatives in content production in one of our core languages (German, English, French, Spanish, Italian). 

If you’re curious and always at the edge of the newest trends, you’re structured, communicative and strategic, this is your chance to make a real impact in a fast-moving environment.

You will:

• Develop and implement a data-driven social media strategy tailored to each platform, aligning with Smoobu’s overall marketing objectives and target audience.
• Identify growth opportunities across all existing social media channels through ongoing analysis and platform-specific research.
• Position our Managing Directors as industry thought leaders by creating strategic, engaging content for their LinkedIn profiles that reinforces Smoobu’s authority in the vacation rental space.
• Own the end-to-end social media planning process by maintaining and executing a strategic social media calendar that balances brand messaging, audience engagement, and campaign goals.
• Continuously monitor social media performance through analytics dashboards, extract insights, and optimize content and strategies accordingly.
• Produce compelling, SEO-optimized content to support broader content marketing initiatives, driving organic traffic and increasing brand visibility across digital touchpoints.
• Collaborate closely with the Design Team to create visually cohesive and impactful social content that supports campaign goals.
• Work cross-functionally with Marketing, People, and Leadership to align social and content strategies with company-wide priorities, ensuring consistency in voice, tone, and branding.

• Bring 3–5 years of experience in social media and content marketing, with hands-on expertise managing platforms like LinkedIn, Instagram, Facebook, and X.
• Have solid experience in B2B marketing and understand how to engage professional audiences across social and content channels.
• Think strategically while executing with creativity, speed, and precision - balancing big-picture vision with day-to-day delivery.
• Are passionate about taking ownership for and evolving a brand’s social media presence, proactively experimenting, iterating, and optimizing based on performance data.
• Understand how to craft high-performing content for both social media and search engines, with an eye for storytelling, tone, and SEO impact.
• Communicate clearly and confidently in English (written and spoken); Speaking German, Italian, Spanish or French is a strong plus.
• Collaborate naturally across teams, stakeholders, and with industry players - building strong relationships to amplify brand presence.
• Stay ahead of trends, adapt quickly, and thrive in a fast-paced, remote-first environment where autonomy, adaptability, and initiative are key.

• Community growth and engagement: Increases in followers, engagement rates, and meaningful interactions across our key social platforms.
• Content-driven impact: Measurable traffic to our website and lead generation (e.g. trials) resulting from your social and SEO content initiatives.
• Partner and industry relationships: Quality and consistency of engagement with partners and key voices in the vacation rental space.
• Cross-functional collaboration: Ability to align and execute effectively with internal teams, ensuring smooth coordination and consistent brand messaging.
• Ownership and agility: Efficiently managing multiple initiatives while adapting to insights and feedback to optimize performance.

• Support each other with candid feedback, encouragement, and trust — success is a team sport
• Stay authentic by bringing our true selves to work and valuing each person’s unique contributions
• Be reliable, follow through on commitments, and show up for each other every day
• Embrace experimentation, welcome change, and learn quickly from new ideas
• Get things done by solving problems with focus, action, and a bias for simplicity

• Flexibility – We work remotely for up to 50% of the year, including up to 63 working days abroad.
• Time to Recharge – 27 vacation days, plus one extra day for each year of tenure (up to 32). Celebrate your 5th anniversary with five additional paid days off and a €500 HomeToGo booking credit.
• Learning & Growth – Mentorship program, German classes, professional development opportunities, and clear pathways for growth based on your performance.
• Wellbeing & Fun – Team events, a dog-friendly office, social clubs, new joiner buddy lunches, mental health support, and a Wellhub (Gympass) contribution.
• Perks & Discounts – Enjoy corporate discounts and exclusive offers through FutureBens and Corporate Benefits.
• Sustainability Commitment – We partner with Plan A to reduce our environmental impact through measurable climate action.
• Diversity – Our company language is English, and our team represents over 28 nationalities.

• 30-minute call with a recruiter
• 45-60 minute call with your future manager
• 45–60-minute technical assessment with a peer or stakeholder (this step may include a discussion of a take-home assignment)
• 30-minute call with your future team members
• Reference check & Offer
• Please note that this is a general recruitment process and may vary depending on the role and the seniority level of the position.